Never fried. Always real. Some thing get better with age. White cheddar reaches peak tastiness with age, just like a fine Merlot. But if you spill aged white cheddar popchips, you wan't stain your clothes or tablecloth. You can pick 'em up and pop' em in your mouth - just don't forget about the 5 second rule. Popped to perfection. Many chip-years ago, we turned the potato chip world upside down. We chose heat and pressure instead of grease and the deep fryer to create the original pop. The rest is delicious history. So grab a bag and enjoy, without snackrifice. 50% less fat than fried chips (50+% less fat per 28 g serving aged white cheddar Popchips 4.5 g, regular need fried potato chips 10 g).